Srulik Returns: Connecting to Israel through Israel's timeless symbol

Connect to the changing Israeli society through the evolution Srulik, a beloved cartoon character, crafted as an enduring symbol of Israel. Portrayed as a youthful Israeli pioneer donning a dunce cap (kova tembel) reminiscent of early Zionist imagery, Srulik made his debut in Israeli media during the 1950s and has lived far beyond.

Following the events of October 7 and the subsequent war, Srulik, has resurfaced as a cherished national emblem. He’s made a comeback with a contemporary depiction, complete with a new Facebook page and car stickers bearing his image.