Sending New Year’s cards is one among many customs associated with the Rosh Hashanah holiday. Whether they are old or new or somewhere in between, the wishes expressed in them, the visual images and the style in which they are depicted, tell a story of hopes, aspirations, and rejuvenation, and capture the spirit of different periods and generations in Israel. These cards, many of which were designed by well-known artists, can be “read” in many ways.