Strategies to Curate a Relational User Experience (UX) with Jewish Teens

The Jewish Education Project

January 13, 2025

We all seek to intentionally help the teens in our communities make strong social connections, feel a sense of belonging, and leave them yearning for more. In this session we’ll consider how to curate the user experience (UX) of those we engage as they encounter touch-points and initiatives—both big and small—in our communities.

In this session, we will:
•    Explore the theories and practices of UX as they relate to the experiences of teens in our own communities.
•    Critically examine UX in our lives and in the Jewish communal space.
•    Learn how to artfully curate and deploy UX to support the relationality of our community.

The Jewish Education Project and Assembly

Erica Frankel

Erica Frankel is a spiritual leader, Jewish educational visionary, and social entrepreneur currently serving as the Executive Director of Assembly, which builds new ways to gather in community. Over the past 16 years, Erica has founded and grown six new Jewish organizations and major initiatives. Through this work, she has touched the lives of over 20,000 Jewish college students, trained and supported more than 500 rabbis and Jewish educators, and seeded a thriving Jewish ecosystem in Harlem.

Erica Hruby

Erica Hruby, M.A. is a Jewish educator with nearly 30-years of teaching, curriculum writing, and professional development experience in Jewish community, academic, and residential environments. Erica serves as Senior Manager, National Teen Education and Engagement at The Jewish Education Project. She is also the founder of Anchored Parenting, LLC where she serves as a parent educator and coach. Erica has an M.A. from Georgia School of Professional Psychology in Clinical Psychology with a focus on children and adolescents. She lives on the West Coast of Florida with her high school sweetheart with whom she shares two adult daughters.