Parent and child hiking

What Drives the Choices of Generation Alpha Families?

Follow our study: What Drives the Choices of parents Raising Jewish Children Born 2011 - 2016?

The Jewish Education Project is starting an exciting new study to understand the choices of parents raising tweens and young teens. 

Our objectives are to:

  • Examine the attitudes and beliefs of Jewish Generation Alpha parents towards Jewish identity development broadly defined
  • Examine what forces drive decision-making about joining communities, use of resources, selecting educational environments, type of programming, etc.
  • Understand the challenges faced by Jewish families in accessing and participating in Jewish education.
  • Identify effective strategies for designing Jewish education that speaks to Generation Alpha families and resulting strategies for promoting these opportunities.

The next decade of Jewish educational offerings must be shaped by who these families are – let’s get to know them together!

This study has been approved by the Health Media Lab (HML) IRB, ensuring it meets ethical standards. For questions, please contact Talia Hurwich, Director of Research and Evaluation at The Jewish Education Project.

 

family walking on a beach at sunset

Thank you to our funders:

Funder Logos

Our partners and vendors:

Gen Alpha Partners

Timeline: 

  • Phase 2 of our study (June 2025-January 2026): Parent survey
  • Phase 3 of our study (February 2026-May 2026): Final Stage Interviews

Our Advisory Panel:                                         

Dr. Matthew Boxer
Assistant Research Professor, Cohen Center for Modern Jewish Studies and Steinhardt Social Research Institute
Brandeis University

Dr. Ilana Horwitz
Assistant Professor, Department of Jewish Studies; Fields-Rayant Chair in Contemporary Jewish Life
Tulane University

Dr. Jeffrey Kress
Provost and Dr. Bernard Heller Professor of Jewish Education
The Jewish Theological Seminary

Dr. Samira Mehta
Associate Professor of Women and Gender Studies and Jewish Studies, Director of the Program in Jewish Studies
University of Colorado Boulder

Dr. Melissa Milkie
Professor of Sociology
University of Toronto

Dr. Emily Sigalow
Vice President, Data and Insights
UJA-Federation of New York