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Dan Ariely: Happiness and the Paradox of Choice

Professor Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, discusses happiness and the paradox of choice at the 2016 Jewish Futures Conference.

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About this Video

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at the Fuqua School of Business. Dan studies how people actually act in the marketplace, as opposed to how they should or would if they were rational beings. Dan’s bestselling books about behavioral economics include Predictably Irrational: The Hidden Forces that Shape Our Decisions, The Upside of Irrationality, The (Honest) Truth About Dishonesty, and most recently, Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles.

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